Google has decided to launch its own Smartphone. Called Nexus One, presented by the Californian giant of the Internet. This “smartphone” features a high resolution screen of 3.7 inches (9.4 centimeters), a processor running at 1 GHz and a camera of 5 megapixels.
Manufactured by The Taiwanese HTC, it can be purchased directly on the U.S. site of Google (no subscription with an operator) for 529 dollars or 179 dollars with a two-year contract with T-Mobile USA.
Until now, Google had limited itself to providing a free operating system for mobile phones manufacturers, commonly known as Android. A year after its launch it has achieved a great breakthrough, with approximately 3.5% market share. The Google executives had repeatedly that they didn’t want to sell a phone directly .so why have they crossed this boundaries today?

The dazzling success of the iPhone is for something . Two and a half years after its launch, the multimedia phone from Apple has already sold over 30 million copies and is almost one quarter of the total revenues of the brand. Apple has also succeeded with the iPhone, to finally take off the use of mobile Internet, these online services which are accessed from a phone even while moving. Thanks to the “AppStore”, a virtual store accessible by a click, which offers more than 100 000 online services, free or paid, developed by third party publishers (games, news, etc..).
However, the Apple platform owns everything : the computer group controls everything, from the design of the device to its operating system, through the payment system and the contents of the AppStore.
For Google, the main goal this is not to let Apple continue to gain ground in mobile Internet because, if as analysts predict, in few years there will be more connections to the Internet via a mobile than via a computer the stakes are enormous.


The Nexus One should help Google to better promote its Internet services on mobile. The search engine, of course, which ensures its dominance in the world of Internet (over 65% market share), its email service (Gmail), Mapping (Maps), its digital library, etc. . Without that the access to these services is controlled by Apple.

Will The Nexus One be the next “iPhone killer”? Not at that stage, according to experts, who hail its technical performance (the speed of its processor, the quality of the screen) but didn’t find anything revolutionary.