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Posts tagged Iphone
B12K : The Google Nexus One
Jan 21st
Google has decided to launch its own Smartphone. Called Nexus One, presented by the Californian giant of the Internet. This “smartphone” features a high resolution screen of 3.7 inches (9.4 centimeters), a processor running at 1 GHz and a camera of 5 megapixels.
Manufactured by The Taiwanese HTC, it can be purchased directly on the U.S. site of Google (no subscription with an operator) for 529 dollars or 179 dollars with a two-year contract with T-Mobile USA.
Until now, Google had limited itself to providing a free operating system for mobile phones manufacturers, commonly known as Android. A year after its launch it has achieved a great breakthrough, with approximately 3.5% market share. The Google executives had repeatedly that they didn’t want to sell a phone directly .so why have they crossed this boundaries today?
The dazzling success of the iPhone is for something . Two and a half years after its launch, the multimedia phone from Apple has already sold over 30 million copies and is almost one quarter of the total revenues of the brand. Apple has also succeeded with the iPhone, to finally take off the use of mobile Internet, these online services which are accessed from a phone even while moving. Thanks to the “AppStore”, a virtual store accessible by a click, which offers more than 100 000 online services, free or paid, developed by third party publishers (games, news, etc..).
However, the Apple platform owns everything : the computer group controls everything, from the design of the device to its operating system, through the payment system and the contents of the AppStore.
For Google, the main goal this is not to let Apple continue to gain ground in mobile Internet because, if as analysts predict, in few years there will be more connections to the Internet via a mobile than via a computer the stakes are enormous.

The Nexus One should help Google to better promote its Internet services on mobile. The search engine, of course, which ensures its dominance in the world of Internet (over 65% market share), its email service (Gmail), Mapping (Maps), its digital library, etc. . Without that the access to these services is controlled by Apple.
Will The Nexus One be the next “iPhone killer”? Not at that stage, according to experts, who hail its technical performance (the speed of its processor, the quality of the screen) but didn’t find anything revolutionary.
B12k : What’s Twitter ?
Aug 4th
I don’t know if you have also been able to notice that , but since few months now everyone talks about a new thing called Twitter , a bit like when I first heard about Msn or more recently Facebook , I wanted to know what was that thing called twitter and here is what I found :
let’s first define twitter :
Twitter is a social networking and micro-blogging tool which allows users to send free (maximum 140 characters) messages, called tweets via Internet, instant messaging or SMS.
Twitter has emerged from nowhere to invade our digital lives. Between the desktop and mobile phones, borders have fallen since Twitter can be used from everywhere.
it is also nice to Twitter from his iPhone or Blackberry as from your laptop or desktop. 
 This micro-blogging tool has become so popular in the United States that the brands have started to really take seriously this unique tool.
In europe, Twitter remains a territory of geeks, but there is no doubt that the public will adhere to the phenomenon soon.
Celebrities have began to come through it, engaging themselves in a childish competition to see who’s the the one that will garner the most followers (members that follow your Twitter profile).
Initially, the tool was designed to enable your network of family and friends know what you are doing at any time,and this by reading your tweets it would be then possible to read that I had a coffee with jenna this morning, then I wrote a post for my new blog then that my boss yelled at me at 10 o’clock … . The original concept seems totally futile, but when people know that Obama, Shaquille O’Neal, Britney Spears and countless other celebrities Tweet , they join the system without hesitation .
the surge of the “popular and trendy” micro-blogging tool Twitter , marketers of all backgrounds are beginning to develop strategies to bring their brands to the human side
This strategy, intelligent or subtle depending on its perspective, is booming in the United States and will soon expand throughout the world.




